Abstract: Rob Walling takes a detailed look at the nuts and bolts of launching a software product while working full-time. Topics include: our beloved startup myths, what you didn’t know about taking outside investment, the reason most products never launch, the most likely reason your product fail, how to evaluate a product idea without spending money, and the 3 best approaches to marketing your product (hint: none of them are social media).

About the Presenter:

Rob Walling is a Microsoft MVP in ASP.NET and a ten-year veteran of software entrepreneurship. Rob owns several revenue-generating products including ASP.NET invoicing software DotNetInvoice and runs the first online membership community for developer entrepreneurs and microISVs, called the Micropreneur Academy. Rob blogs to about 10,000 monthly readers at Software by Rob and is the author of numerous technical articles for asp.netPRO magazine, asp101.com, dotnetbips.com and others.

This is a Green Dot sponsored event. There is no entry fee and the event is free for attendees.